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Quote by Anita Dongre |
Anita Dongre grew
up in the hip suburb of Mumbai, Bandra. She perused her childhood
passion for fashion; studying about Fashion Designing at one of
the finest fashion institute, S.N.D.T, Mumbai. She entered the
world of fashion as soon as she completed her course. She started her own label
AND Design India Ltd in 1998, along with her sister Meena
Sehra & brother Mukesh Salwani.
Today, Anita Dongre is one of 50 most powerful business women in India (fortunemagazine,2013), she has three labels namely: AND (Western Wear), Global Desi (Indo-Western) & Anita Dongre (Timeless, Iinterpret, Grassroot and Menswear). Recently, she started with her own jewellery label called the Pinkcity.
Today, Anita Dongre is one of 50 most powerful business women in India (fortunemagazine,2013), she has three labels namely: AND (Western Wear), Global Desi (Indo-Western) & Anita Dongre (Timeless, Iinterpret, Grassroot and Menswear). Recently, she started with her own jewellery label called the Pinkcity.
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| Labels of Anita Dongre |
Anita Dongre at the Wills Lifestyle Fashion Week, 2011
The Anita
Dongre Collection at the Wills Lifestyle Fashion Week Autumn/Winter, 2011
displayed a unique blend of Indian and western fabrics.
This modern collection combined long sleeved printed dresses with black bucket belts,
jacket caps, stockings and boots, perfect for the winter collection. Brocade
jackets were cleverly teamed up with black coloured snug-fitted polo neck and
mini skirt. Anita Dongre’s collection incorporated rich Indian silhouettes like
raw silk pleats, styled into unusual shapes. Black fabrics were given new
definition with silver thread and golden embroidery for the Lehenga and
mini-skirts. The Anita Dongre dresses were
a brilliant amalgamation of Indian weaves and western silhouettes.
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| Anita
Dongre Collection at Wills
Lifestyle Fashion Week Autumn/Winter, 2011 |
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| Anita
Dongre Collection at Wills
Lifestyle Fashion Week Autumn/Winter, 2011 |
Anita Dongre at the Wills Lifestyle Fashion Week, 2012
The Anita
Dongre Collection at the Wills Lifestyle Fashion Week Spring/Summer 2012 was inspired
by the 70’s Bohemian Look; her collection was called the “Bohemian Chic”.
The ramp was splashed with soft summery colours like light grey, pale pink,
feather white, faint yellow and sky blue. The Anita Dongre dresses were for the jovial, gregarious women, who love fashion and freedom. Her Anita Dongre dresses
had delicate details of lace and the hand embroidery with hint of block
& ikkat prints. The collection focused on breezy dresses, maxi dresses
and comfy-style shirts; perfect for the rising temperature. The Anita Dongre dresses showcased her vision about bringing happiness and joy through her
clothing line! GOOD VIBE :)
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| “Bohemian
Chic” at Wills Lifestyle Fashion Week
Spring/Summer, 2012 |
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| “Bohemian
Chic” at Wills Lifestyle Fashion Week
Spring/Summer, 2012 |
Read more about the Wills Lifestyle India Fashion here!
Or have a look at other Indian Designers!
