Showing posts with label biography. Show all posts
Showing posts with label biography. Show all posts

Designer Anita Dongre's Life - A Success Story



There is no denying that designer Anita Dongre is one of the most popular and successful Indian fashion designers. Indeed she has been at the forefront of the Indian fashion scene for over 20 years, but how did she succeed and get so famous?
 
Indian Fashion Designer Anita Dongre

First, as she always loved fashion and style, she studied designing from SNDT, Juhu - a leading Indian fashion school in which she graduated in 1983 - and Bcom from Narsee Monjee. Then to realise her passion for design, she and her sister Meena Sehra, acquired two sewing machines in order to create and supply clothes to a boutique called Saks which was frequented by Bollywood stars. She made a line made from linen for the boutique which agreed to sell her collections. It was a success and Saks wanted more of her creations and this is what launched her career in the world of fashion. And then for few years Anita Dongre not only supplied to famous boutiques in major Indian cities, but also in other cities all around the world.
 
After these experiences she finally decided to create her own label with fresh ideas. The boutiques thought that it will not work, but she travelled several times and had seen that trends were changing. She wanted to design something that urban women can wear and the only way to do it were to retail by herself and so found her own business.

Supported by her sister and also her brother who left his job to join them, thus the company And Designs India Ltd. (ADIL) was created in 1998 and the ascent to success started here. 

 
In mid-1999, the label “AND”, which offers a collection of western wear, was launched as an answer to the growing needs of the Indian woman. Today the label remains and has evolved to keep pace with its clients’ changing lifestyles.


At the core of the fashion industry she was able to realise one of her dreams and launch her couture design label “ANITA DONGRE”. It was launched in 2000 at IGEDO, an international forum.

Anita Dongre is the only Indian Designer chosen to showcase her collection at the Finale of the IGEDO Spring Summer Fashion Show. The signature label includes different sub-label that cover varied needs in the market: TIMELESS, IINTERPRET, GRASSROOT, MENSWEAR and recently launched PINKCITY which is a line of jewelry. 

The last of ADIL’s high fashion brands launched in 2007 it is called “GLOBAL DESI”. It is inspired by Indian heritage of colours, fabrics, prints etc.


Anita Dongre's inimitable creations have reached award shows, global red carpets, international catwalks and the pages of many other events. She acquired the loyalty of everyday kind of people and also several celebrities such as Shraddha Kapoor, Anuradha Mahindra, Juhi Chawla, Neha Dhupia, Urmila Matondkar and more.

 
   
  Lakme Fashion Week 2013 and 2014 respectively


   
Anita Dongre at Lakme Fashion Week Summer/Ressort 2014
 

And now more than a designer, she has been ranked among one of the 50 most powerful women in business. With her dreams in mind she worked with passion and perseverance and has built what we can call an empire.
 

If you want to see more about Anita Dongre, click here!
 

Anita Dongre : The Trend Setter!


Quote by Anita Dongre


Anita Dongre grew up in the hip suburb of Mumbai, Bandra. She perused her childhood passion for fashion; studying about Fashion Designing at one of the finest fashion institute, S.N.D.T, Mumbai. She entered the world of fashion as soon as she completed her course. She started her own label AND Design India Ltd in 1998, along with her sister Meena Sehra & brother Mukesh Salwani
Today, Anita Dongre is one of 50 most powerful business women in India (fortunemagazine,2013), she has three labels namely: AND (Western Wear), Global Desi (Indo-Western) & Anita Dongre (Timeless, Iinterpret, Grassroot and Menswear). Recently, she started with her own jewellery label called the Pinkcity
.

Labels of Anita Dongre

Anita Dongre at the Wills Lifestyle Fashion Week, 2011


The Anita Dongre Collection at the Wills Lifestyle Fashion Week Autumn/Winter, 2011 displayed a unique blend of Indian and western fabrics. This modern collection combined long sleeved printed dresses with black bucket belts, jacket caps, stockings and boots, perfect for the winter collection. Brocade jackets were cleverly teamed up with black coloured snug-fitted polo neck and mini skirt. Anita Dongre’s collection incorporated rich Indian silhouettes like raw silk pleats, styled into unusual shapes. Black fabrics were given new definition with silver thread and golden embroidery for the Lehenga and mini-skirts. The Anita Dongre dresses were a brilliant amalgamation of Indian weaves and western silhouettes.

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011


Anita Dongre at the Wills Lifestyle Fashion Week, 2012


 The Anita Dongre Collection at the Wills Lifestyle Fashion Week Spring/Summer 2012 was inspired by the 70’s Bohemian Look; her collection was called the “Bohemian Chic”. The ramp was splashed with soft summery colours like light grey, pale pink, feather white, faint yellow and sky blue. The Anita Dongre dresses were for the jovial, gregarious women, who love fashion and freedom. Her Anita Dongre dresses had delicate details of lace and the hand embroidery with hint of block & ikkat prints. The collection focused on breezy dresses, maxi dresses and comfy-style shirts; perfect for the rising temperature. The Anita Dongre  dresses showcased her vision about bringing happiness and joy through her clothing line! GOOD VIBE :) 

“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012
“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012



Read more about the Wills Lifestyle India Fashion here!

Or have a look at other Indian Designers!