E-commerce brands have understood that Bollywood style clothing sells in a very large way, not just in India, but globally as well. Rahul Garg, the co-founder and CEO of ArtisanGilt.com stated that the global customers purchase extremely high-value products and their quantities are over double then by local customers.
According to Garg, these consumers are happy purchasing very expensive replicas of specific garments and accessories that have been showcased by Bollywood stars. He also claimed that his garments are actually made by the same materials and are designed precisely like the original.
Garg also stated that within the case of global customers, Bollywood is the main and important sector to showcase fashion garment trends in India. And that most these consumers purchase these particle items for social parties, particularly weddings.
Do you buy replicas? have any thoughts to share with us on the topic?