Collection of Jewellery by Designer Anita Dongre ''Pinkcity''




Anita Dongre, one of the best known and powerful Indian designer among the Indian fashion fraternity, has been leading a huge successful business for years. Indeed she is at the head of three labels: AND, ANITA DONGRE and GLOBAL DESI.

We could all think that she reached the limit of her ascent and that she has enough to manage but she is full of ambition. After designing clothes for every kind of market she recently added jewellery to her creations by launching a new collection of gold handcrafted jewellery called ‘’Pinkcity’’on 13th of August 2013. 


It is a line of Jaipur-inspired jadau jewellery designed by Anita Dongre and produced by Pradeep Jethani of Jet Gems, a jewellery designer with more than 27 years of experience. She explained that it was natural to associate with Jet Gems first because of the unparalleled expertise of Pradeep Jethani in crafting intricate bespoke jewellery and also because they share the same philosophy about beauty within perfection and precision.


Designer Anita Dongre with Designer Pradeep Jethani 

The name "Pinkcity" and it concept is inspired by the traditional legend of a princess in search of love who will find her prince only when a Pink Flamingo arrives. So the collection transcribed romanticism and dream, representing love and engagement and is also reminiscent of the charm and grandeur of the royal Moghul era.


 Painting of the Mughal era 


Each piece is handcrafted by high skilled craftsmen of Rajasthan using traditional techniques of their state including Jadau and Meenakari, one of a kind of works on the surface of metals and all with designer Anita Dongre’s aesthetic. Tradition and modernity - we can recognise the specific signature of this unique designer.



She explains, "the idea first struck when I started my menswear line two years ago, because I wanted to make my own buttons. "We started with jaali buttons, then pieces with interchangeable colours where customers could switch from about seven shades from pink and turquoise to cobalt blue’’.


The women collection is ‘’Nayantara’’ and includes Necklaces, Jhumkas, Cuffs, Bangles and Polki. The men one is ‘’Anshumat’’ and includes buttons and cufflinks. Both ranges are set in 18k and/or 22k gold, what can dazzle a connoisseur’s eyes.

Let's have a look : 









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