Some of the biggest names from the Indian fashion industry (including JJ
Valaya, Rohit Bal, Rocky S and Rina Dhaka, among others) are experiencing an unforeseen surge in demand in the Pakistani market for designer Indian clothes.
Research suggests that designer Indian clothes, particularly sherwanis and salwar suits, are more popular now in Pakistan than ever before.
This is not just a one-way exchange though: many Pakistani designers are looking for an entrance to India's fashion market.Top designers from across the border like Fahad Hussayn, Sania Maskatiya, Elan by Khadijah Shah, HSY and Sana Safinaz were also there at the India Bridal Week 2013.
Research suggests that designer Indian clothes, particularly sherwanis and salwar suits, are more popular now in Pakistan than ever before.
This is not just a one-way exchange though: many Pakistani designers are looking for an entrance to India's fashion market.Top designers from across the border like Fahad Hussayn, Sania Maskatiya, Elan by Khadijah Shah, HSY and Sana Safinaz were also there at the India Bridal Week 2013.
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